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Outdoor media - Beneficiile publicitatii stradale - Modele si dimensiuni de panouri - Productia afiselor publicitare - Contact / cerere oferta

Outdoor media versus TV? - CPM (CPT) pentru un panou publicitar - Grafica pentru campanii publicitare - Costurile unei campanii outdoor

Cum planifici o campanie outdoor media?

In functie de specificul fiecarei campanii si de dimensiunea afacerii, inchirierea unui panou publicitar poate fi o decizie atat de complexa, incat sa fie practic nevoie de implicarea tuturor categoriilor de specialisti (business management, market research, marketing management, comunicare, media planning, outdoor media planning, etc.).

La fel de bine, o campanie outdoor media eficienta poate fi organizata pe baza unor reguli intuitive si de bun simt. Iata cateva puncte de sprijin:

Produsele promovate trebuie sa fie vandabile
Pare evident ca expunerea pe panouri publicitare (indoor, pietonale, stradale, unipoles pe DN-uri, autostrazi) devine rentabila cand si produsele sau serviciile promovate sunt acceptate de cumparatori. Un panou publicitar nu vinde, ci transmite un mesaj.

Sistem de vanzari functional
La fel de evident este faptul ca orice campanie publicitara, inclusiv cele derulate pe panouri stradale, este eficienta numai in conditiile in care sistemul de distributie si vanzari este pregatit sa preia cererile clientilor. [ citeste tot articolul >> ]

"Pretul" panourilor publicitare

Costul unei campanii outdoor poate include:

strategie de comunicare si planificarea campaniei

creatie si adaptarea mesajului la fiecare format de panou publicitar (backlit, billboard, unipol mesh, easy change, etc)

productia afiselor (banenre, print, finisaje)

decorarea locatiilor publicitare + neutralizarea lor

chiria panourilor si intretinerea lor

servicii de iluminare

monitorizarea panourilor [ citeste tot articolul >> ]

Preturi panouri tip unipole sign >>

Informatii despre reteaua Wizard Media: Panouri stradale de mari dimensiuni pe drumuri nationale si autostrazi. [ citeste articolul >> ]

Industria outdoor media >>

Termenul de Outdoor Advertising (in limba romana se poate traduce prin panotaj publicitar) se refera la orice metoda prin care sunt afisate mesaje publicitare care au ca obiectiv (target) persoane aflate in afara locuintei lor. Aflat la concurenta cu celelalte canale de comunicare, "outdoor-ul" ramane un mod de adresare simplu si direct. Printre factorii care influenteaza impactul unei campani
[ citeste articolul >> ]

Dictionar de termeni >>

Acest site contine informatii generale despre industria outdoor. Pentru oferte punctuale, ne puteti contacta direct.

Piccadilly Circus - photo by Marco Krage.jpg

Piccadilly Circus (London)

photo by Marco Krage (London 2005)

Una dintre cele mai cunoscute locatii publicitare din Londra (in Piccadilly Circus).

clienti: TDK, Sanyo


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