"A typeset copy of an ad or editorial material, before it is made into pages for final production."

A research method that measures physiological changes in consumers when asked a question or shown some stimulus material (such as an ad).

"Double or triple-size pages, generally in magazines, that fold out into a large advertisement."

Products not associated with a private or national brand name.

A printing process that uses an etched printing cylinder.

"Advertising that promotes a product or service's ability to help or, more likely, not hurt the environment."

"A broadcast media rate card that lists rates on a grid, according to the time periods that might be selected for the ad."

"The audiences of all vehicles or media in a campaign, combined. Some or much of the gross audience may actually represent duplicated audience."

total number of impression opportunities an out-of-home structure or advertising Space can produce measured against a target audience in a market. Cumulative impressions can be combined to reflect an entire out-of-home campaign.

Total number of unduplicated people or households represented by a given media schedule.

"Gross sales - Cost of goods sold = Net sales

"Gross Rating Points (GRP) measure the total volume of delivery of your message to your target audience. It is equal to the percent Reach to your target audience times the Frequency of exposure. To arrive at your total Gross Rating Points, add the individual ratings for each media vehicle you are using. You may also get GRP by dividing your gross Impressions by the population base and multiplying the answer by 100. "

A media rate that comes with a guarantee that the publication will achieve a certain circulation.

The inside margins of two pages that face each other in a print publication.