Station identification during a commercial break in a television or radio program.

"Promoting the image, or general perception, of a product or service, rather than promoting its functional attributes. Commonly used for differentiating brands of parity products (e.g., ""This is a woman's cigarette""). ."

"Every exposure to your advertising message is an ""impression."" Gross Impressions (similar to GRP) account for each exposure an individual target prospect has to your message. Net Impressions (similar to Reach) count only the first impression to your message. "

"A promotional product, this is a product with a company logo or advertising message printed on it."

"A company that creates an incentive program for sales people, and provides them with a catalog from which they can select their prize or premium."

"A person who is hired by a company, but works for himself/herself. The company is a client, rather than an employer."

A broadcast station that is not affiliated with a national network of stations.

"A form of business-to-business advertising (see above), this is advertising aimed at manufacturers. This advertising typically promotes parts, equipment, and raw materials used in the manufacturing process."

"A commercial that is very similar in appearance to a news program, talk show, or other non-advertising program content. The broadcast equivalent of an Advertorial (see above)."

"Same as Holdover audience, above."

"A premium included in the packaging of another product (e.g., buy a can of shaving cream and get a free razor in the same package). The term Package enclosure is also used."

"Consumer response to a company's advertising or other promotional activities, such as coupons. Used for measuring the effectiveness of some promotions."

"An advertisement, collection of advertisements, or other promotional matter published by an advertiser or group of advertisers, to be inserted in a magazine or newspaper. It may be bound into the publication, or be inserted without binding. See Free-standing insert."

Refers to an ad in a print publication.

An agency or advertiser's authorization for a publisher to run a specific ad in a specific print publication on a certain date at a specified price.

"Advertising to promote an institution or organization, rather than a product or service, in order to create public support and goodwill."

A form of printing that results in a raised or engraved print surface.

"A management concept that is designed to make all aspects of marketing communication (e.g., advertising, sales promotion, public relations, and direct marketing) work together as a unified force, rather than permitting each to work in isolation."

Distributing a product through a wide variety of outlets.

Advertising a product or service in a country other than where it originates.

"An in-store product display situated away from competing products, typically in the middle or at the end of an aisle."

"A print ad that is completely surrounded by editorial material, or a broadcast ad surrounded by program content, with no adjoining advertisements to compete for audience attention."