"A poster panel or painted bulletin location at which the plant operator has planted grass, shrubs, trees, etc. in order to improve the appearance of the location"

Federal trademark law.

"A drawing that indicates the relative positions of the elements (e.g., headline, photo, logo, body copy, etc.) of an ad."

The space between lines of type.

An agreement made by plant operators with property owners for the privilege of erecting outdoor advertising structures

"A premium left with prospective customers by a sales person, to remind them of the product or service being sold."

"A printing method that stamps ink onto paper, using raised lettering."

"Separating consumers into groups, based on their hobbies, interests, and other aspects of their lifestyles."

"Refers to the size of an ad, based on the number of lines of type taken up by the ad."

"A high-contrast reproduction of an illustration, where all shading is reduced to either black or white."

An agent who sells lists of sales prospects.

"A printing method in which the printing and non-printing areas exist on the same plane, as opposed to a bi-leveled reproduction."

A printing process used for producing 24 sheet posters in large quantities. Accommodates halftones

"The average number of persons riding in each vehicle. Determined by gov't research and reports for highway capitalization. Location Codes- Letters used to identify the location of an advertising structure. Several abbreviations are typical: E/S- East Side; W/O- west of; C/L- city limits, N/L- northline etc."

(1) Advertising to a local merchant or business as opposed to regional or national advertising. (2) Advertising placed at rates available to local merchants.

"An advertising rate charged to a local advertiser , typically a retailer, by local media and publications, as distinguished from a national rate that is charged to a national advertiser, typically a manufacturer."

"A brand name, publication title, or the like, presented in a special lettering style or typeface and used in the manner of a trademark."

"A space position factor. Specifically applied to a panel which visible for over 125 feet to pedestrian traffic, over 350 feet to traffic moving faster than 30 miles per hour and visible for over 250 feet to traffic moving slower than 30 miles per hour"

"A retail item advertised at an invitingly low price in order to attract customers for the purchase of other, more profitable merchandise."

"A scheme in which making a required purchase gives a person a chance to win a prize which is awarded at random, usually through an electronic drawing. Lotteries may not be used as promotion devices under U.S. laws."

Frequency of listenership of a particular broadcast station.