Radio and television stations owned and operated by a network.

Refers to advertising time sold at a rate that does not appear on the rate card.

"A planographic printing process. A photographic image from a printing plate is transferred to a rubber blanket, which, in turn, transfers or prints the image onto the paper."

Tests recall among viewers of a commercial or program during a real broadcast of the tested communication.

Poster panel placed near The entrances of point-of-sale locations.

Poster used on subway and train platforms.

Used to promote sales of a product. Discount coupons or gifts that are attached to or accompany the product to be purchased.

Shall mean display signs installed within the immediate premises of the business it presents

(1) Time left at the end of a commercial or program which is provided for the use of local advertising or station identification. (2) A radio or television program with no specific time to end.

"Visual effects used to instill interest as well as portray mood and continuity to a commercial. Dissolves, Cross fades, and Montages are all opticals."

"Any outdoor sign that publicly promotes a product or service, such as billboards, movie kiosks, etc."

"Exposure to advertising and mass media away from one's home. Included are outdoor, point-of-purchase, and radio."

A transparent or opaque covering used to protect designs or layouts in the form of separate transparent prints that combine to form a finished design or graphic.

The free continuation of an advertising run past the time contracted for.

Additional numbers of a print vehicle that are produced in excess of those needed for distribution. Overruns may take place to meet unexpected needs or demands.

Over The Couter. (1) Not listed or available on an officially recognized stock exchange but traded in direct negotiation between buyers and sellers: over-the-counter stocks. (2) That can be sold legally without a doctor's prescription: over-the-counter drugs