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Unaided recallA research method in which a respondent is given no assistance in answering questions regarding a specific advertisement.
Unfair advertisingAdvertising that is likely to harm the consumer. The FTC has the power to regulate unfair advertising that falls within a very specific legal definition.
Unilluminated Unitbillboard not equipped with lighting for nighttime illumination.
Unique selling propositionThe unique product benefit that the competition can not claim.
Unita Poster panel or painted bulletin.
Up-front buysThe purchasing of both broadcast and print early in the buying season.
Urban PanelAbove ground panels in subway station entrances.
UtilityThe value a consumer receives from a product's design.
