"A research method which psychologically groups consumers based on certain characteristics such as their values, lifestyles, and demographics."

"A specific channel or publication for carrying the advertising message to a target audience. For example, one medium would be magazines, while one vehicle would be Time magazine."

A type of paper used for it's superior reproduction qualities.

"A reduced rate offered to advertisers who purchase airtime on a broadcast medium for a limited amount of time, e.g., one week."

"Publications whose editorial content deals with the interests of a specific industry, e.g., National Petroleum Magazine and Retail Baking Today."

This is The entire area of The Poster which can be viewed after Poster has been installed.

"(1) An illustration that has soft edges, often produced by using cutouts or masks. (2) A photograph or halftone in which the edges, or parts of, are shaded off to a very light gray."

a sheet of material on which an advertising message is either painted or printed onto for The purpose of Outdoor display.

"The technique of using the voice of an unseen speaker during film, slides, or other voice material."

"An advertising research technique of analyzing a subject's voice during their responses, to test their feelings and attitudes about an ad."