a list where an advertiser can place themselves next in line for a billboard or other display that is currently unavailable.

Murals painted or attached directly onto The exterior surface of a building.

"Tonal drawing, similar to watercolor, intended for halftone reproduction."

(1) Advertising in an area where the product or service is not available or has no sales potential. (2) Persons in an advertiser's audience who are not potential consumers.

"An advertising strategy that consists of scheduling space in the media in intermittent periods, e.g., two weeks on, two weeks off."

The point reached when an advertising campaign loses it's effectiveness due to repeated overplay of ads.

(1) An adjustment made in a survey sample to correct for demographic or geographic imbalances. (2) Number of exposures of an advertisement.

"Unoccupied parts of a print advertisement, including between blocks of type, illustrations, headlines, etc."

A transition of scenes in a visual production where one image appears to wipe the previous one from the screen.

A technique used in the radio broadcast industry that uses highly descriptive words to evoke images in reading material as an attempt to place the listener into the scene.