Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /home/ppub/public_html/outdoor-2013/GLOBAL-CONTENT/pagina-prima-parte.php on line 16
Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /home/ppub/public_html/outdoor-2013/GLOBAL-CONTENT/pagina-prima-parte.php on line 16
Jan - 2026
Termeni folositi in publicitate
| engleza |
romana |
A B C D E F G H I J K L M N O P Q R S T U V W X Y ZACCOUNT MANAGERRAngajat al unei agentii (de publicitate sau outdoor) care realizeaza transferul de informatii intre agentie si client.
Active Customer Client Activ. Persoana care a achizitionat produse / servicii in ultimele 12 luni
Advance Mailer Scrisoare trimisa inaintea campaniei principale de mailing cu scopul cresterii notorietarii unui brand si pentru cresterea nivelului de raspuns.
ADVERTISER Principalul beneficiar al unei campanii publicitare. Companie care isi promoveaza un produs sau un serviciu prin intermediul unei campanii publicitare.
Advertising "Totalitatea metodelor prin care este promovat un mesaj catre public. Mesajul poate fi un produs, serviciu, imagine, idee, etc. "
ADVERTISING AGENCY OR AGENCY Companie specializata in elaborarea si coordonarea unei campanii publicitare.
Advertising allowance Participare financiara a producatorului alaturi de distribuitor intr-o campanie publicitara axata pe unul din produsele distribuite.
ADVERTISING MESSAGE Mesaj publicitar. Mesajul adresat unui public tinta comunicat prin intermediul unei campanii publicitare
Advertising plan "Plan de publicitate. Proiect in care sunt mentionate specific: scopul campaniei, metodele ce vor fi aplicate si metodele prin care sunt masurate rezultatele campaniei."
Advertising research "Studii pentru intelegerea impactului metodelor publicitare din diferite perspective: social, psihologic, cultural, etc."
Advertising specialty "Produse promotionale. Obiecte diverse (pixuri, tricouri, etc.) folosite ca suport pentru mesaje vizuale "
Advertorial "Mesaj publicitar difuzat sub forma unui articol informativ inserat in publicatii tiparite (reviste, ziare) sau in publicatii on-line."
Agency Commission "Comision cedat de un operator media (ex: radio, presa, tv) agentiei de publicitate pentru realizarea unei oportunitati de vanzare. "
AIDA "Prescurtare pentru: Attention, Interest, Desire, and Action. Impartire conventionala (devenita clasica) a mecanismului de baza al publicitatii (1. Retinerea atentiei 2. Provocarea interesului in mesajul receptionat 3. Dorinta 4. Actiune (ex: achizitionarea unui produs)"
Aided recall Metoda uzuala de cercetare prin care subiectii sunt chestionati despre mesajul retinut dintr-un mesaj publicitar (campanie publicitara)
Ala carte services Metoda prin care o agentie de publicitate ofera selectiv serviciile solicitate de client (in locul unui pachet complet)
Appeal Mesajul comercial dintr-o reclama.
Approach Distanta maxima de la care un mesaj publicitar poate fi citit.
Art proof Copie a materialului grafic (layout) ce urmeaza a fi aprobat de client (din punctul de vedere al continutului)
Arteries Artere. Cele mai importante strazi secundare ale unui oras.
Artwork Partea vizuala a unui layout publicitar cu exceptia txtului publicitar.
Audience duplication Numarul de persoane care au vazut un anumit mesaj publicitar mai mult de doua ori.
AUDIENCE TARGET Populatia spre care este adresat un anumit mesaj publicitar sau o campanie publicitara
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Panou publicitar tip unipole sign.
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Copyright © Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /home/ppub/public_html/outdoor-2013/GLOBAL-CONTENT/site-footer.php on line 1 Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /home/ppub/public_html/outdoor-2013/GLOBAL-CONTENT/site-footer.php on line 1 Jan - 2026 - Panouri-publicitare.ro | Dictionar de termeni: engleza | romana | |
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